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metromix.com portfolio

metromix.com portfolio

 

In 2008, I was on a team of 4 people who launched metromix.com in Detroit, under the umbrella of Detroit Free Press. We were the first affiliate city to do so via a partnership with Tribune Media.

Accomplishments included:

• Launched the nightlife/entertainment website, amassed 3-6M+ page views/monthly to an 18-34 demo

• Managed an annual budget of $100K for advertising, marketing, events, social media and a street team

• Activated high profile events at elite venues, secured national sponsorships and managed all promos

• Range of event, venue, collaborators and advertising client list included: Live Nation, MGM Grand, Comerica Park, Palace of Auburn Hills, Ford Field, DTE Energy Music Theatre, Meadowbrook Music Festival, Hard Rock Café, Fillmore Theatre, Detroit Opera House, the Music Hall, Movement (Detroit Electronic Music Festival), CW50 Detroit’s Gossip Girls, WRIF Rock Girl Talent Search, CIMX 88.7 (89X), Vans Warped Tour, Arts, Beats & Eats, BravoBravo!, Detroit Restaurant Week, the Crofoot Ballroom, Bud Light, Absolut, Three Olives, Jack Daniels, Red Bull and Monster Energy

Below is a compilation of creative collateral for events, OOH advertising, and promotionaI placement I conceptualized, coordinated, and managed.

The B.O.B. portfolio

The B.O.B. portfolio