Independent consulting tailored to guide brands in reestablishing their identity and enhancing guest experiences.
If it’s broke, let’s fix it.
BRAND IDENTITY
Who you are and what makes you tick, clearly defined
Exhibit confidence in why you matter
Reinforce effectiveness in your logo and beyond
Establish name recognition with weight and value
CONTENT CREATION
Your brand in your voice on paper and screen, white-labeled
Website language, blog writing, internal documents
Internal SOPs, external marketing collateral
Social media posts and photo curation
CUSTOMER EXPERIENCE
An honest assessment of what your regulars won’t tell you
It begins long before they walk in or log in virtually
Why they love you, and why they don’t
Deliver a memorable visit from greeting to goodbye that honors IEJ (inclusion, equity, and justice)
OPERATIONAL EVALUATION
Comprehensive audit benchmarked against industry best practices
Qualitative review with quantitative results
Raise the bar to higher than average
Includes analysis of social media
MARKETING STRATEGY
Develop a manageable plan, t that makes sense for your brand
Leverage existing resources
Capture the attention you deserve
Position your brand to own its share of the market
WEBSITE DESIGN
Essential online presence built to be user-friendly and self-managed
Simple, clean, effective design customized to match your brand
Publish all critical facets of your business
Code-novices welcome
SOCIAL MEDIA CLEANUP
Slow your scroll with a makeover
Align your digital platforms to reflect your brand IRL
Provide entertaining and informative content
Filter out the B.S.
MENU SCRUB
Ensure your guests can read between your lines
Accurately represent what you’re selling
Accessibility and comprehension are key
If a guest has to ask, your menu isn’t doing its job
RETAIL & MERCHANDISING
Capitalize on your brand that people want to rep
Build a profitable retail program
Design desire-worthy packaging and merch
Make it easy for guests to grab-and-go-and-enjoy
HIRING, TRAINING, & EVALUATIONS
Set your team up for success
Create a hiring process that vets fairly
Establish a training program with clear expectations
Promote (and discipline) when deserved
ALCOHOL SERVER TRAINING
Protect your business by empowering your employees
TIPS® certification and renewals
Proactive practices in preventing over-intoxication
Shift our culture’s relationship with alcohol in a healthier direction
MENTAL HEALTH + MINDFUL DRINKING
Learn how to have the tough conversations about taking care of our head and heart
Understand the causal relationship between alcohol and mental health
Destigmatize talking about mental health and alcohol use disorder
Empower proactive, better behaviors and support for suicide prevention and healthier relationships with alcohol
EVENT ACTIVATION
Position yourself for successful, off-site presence and on-site special occasions
Create an extension of your brick-and-mortar
Execute with intention and efficiency
Provide an experience worth the price of admission
PANDEMIC RESPONSE
Respond to mandated expectations and customer needs
Evaluation of current practices and opportunities
Streamline the to-go/curbside pickup experience
Prepare for future emergency scenarios